We
Are Jewella

Formerly known as S.Bellara Diamonds, Jewella is the evolution of a timeless legacy, with over 58 years of expertise in the diamond and jewelry industry. Founded by Shyam Bellara, a pioneer in India’s diamond trade, our roots are grounded in trust, craftsmanship, and long-standing relationships built with care.

Today, led by his grandnephew Sanchit Udhwani, Jewella has transformed into a multidimensional jewelry house, offering both natural and lab-grown diamond solutions. From sourcing exceptional diamonds to designing and manufacturing personalized jewelry pieces, we provide a complete, customized experience.

Jewella now caters to a global clientele, combining tradition with innovation to offer fine jewelry that reflects individual style, purpose, and modern values.

Fine Quality

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Quality is at the core of everything we do.

Every diamond—natural or lab-grown—is meticulously selected and certified to meet the highest international standards. Our lab-grown diamonds are created using cutting-edge technology, offering the same physical, chemical, and optical properties as natural diamonds, while being more environmentally conscious.

Each piece is handcrafted by skilled artisans using only the finest materials, combining heritage techniques with modern innovation to ensure exceptional finish, beauty, and longevity.

Whether it's custom-designed or part of our signature collection, Jewella jewelry is made to last—and made to shine

OUR MISSION

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At Jewella, our mission is to make fine jewelry more personal, ethical, and expressive.

We strive to blend craftsmanship with conscience—offering both natural and lab-grown diamond jewelry to meet the evolving values of today’s generation. Whether you prefer the timeless rarity of natural diamonds or the sustainable brilliance of lab-grown alternatives, we craft each piece with the same level of care and artistry.

Our goal is to help you celebrate your most meaningful moments with jewelry that reflects who you are—inside and out.

Sustainability

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We believe that true luxury is responsible.

Jewella is proud to offer a growing range of lab-grown diamond jewelry, allowing our clients to make conscious choices without compromising on quality or aesthetics. Lab-grown diamonds are not only identical to mined diamonds but are also a more sustainable and ethical alternative.

Our sourcing practices—both for natural and lab-grown stones—are guided by principles of transparency, conflict-free certification, and minimal environmental impact. From production to packaging, we continuously strive to reduce waste and embrace eco-friendly practices.

Because for us, jewelry should be beautiful in every way—from its brilliance to its impact.

Sustainability at Jewella

Our journey mirrors that of the jewelry we create—crafted through collaboration and constant evolution. We're here to transform fine jewelry into everyday moments, empower women, and drive meaningful change in our communities and beyond.

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